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Sony Corp's PlayStation 3 video game console and its portable cousin, the PSP, are selling faster than expected and are poised to meet full-year sales targets even if the current economic crisis hurts holiday demand, Sony said on Wednesday.

Driven by solid demand by video games, and the appeal of the Blu-ray disc movie system built into the devices, PlayStation 3 sales are some 30 percent better than Sony's plan so far in its fiscal year, according to Jack Tretton, Chief Executive of Sony Computer Entertainment of America.

As a result, he anticipates sales of the PS3 to reach a previously announced target of 10 million units by the end of the year, in March 2009.

"We are in good shape for that number worldwide," he said in an interview. "We are tracking at 100 percent up over last year ... about 30 percent ahead of where we should be. So sales could slow down and we will still hit our number."

Tretton said sales could be affected by products shortages, which he anticipated would be "not drastic."

"I'd say we are able to meet somewhere between 80-90 percent demand, based on how things are trending," he said.

Sales of the PSP, a $170 handheld device that plays games, movies and can surf the Internet, are 20-30 percent ahead of plan and are well-placed to meet the Japanese company's target of 15 million units sold.

Sony dominated the global video game industry for a decade starting in the mid-1990s, but sales of the PS3 have lagged behind Nintendo Co Ltd's Wii console. It now has to come to grips with a recent price cut for Microsoft Corp's Xbox 360, its other main rival.

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Nintendo will launch a DS machine that can take pictures and play music, hoping to cement its lead over Sony's PlayStation and encroach into the territory of Apple Inc's iPod and iPhone.

The new model will be launched in Japan on November 1. It is slimmer and has bigger displays than the current model, and will sell for 18,900 yen ($179), up from 16,800 yen for the current model but below the PSP's 19,800 yen.

The Kyoto-based company, locked in a three-way battle with Sony and Microsoft Corp in the global video game industry, plans to launch the new machine, the DSi, outside Japan in 2009.

Nintendo's strategy to broaden the gaming population by offering innovative but easy-to-play games has been a roaring success in recent years as the DS and Wii console have attracted women and the elderly on top of traditional gamers.

White-hot demand for the DS and Wii console, which features a motion-sensing controller that lets players direct on-screen plays by swinging it like a racket, helped the company raise its annual operating profit forecast in August by 23 percent to 650 billion yen ($6.2 billion). Source and read more here

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The success of Game Stop is "very specified video games to attract a large audience," with population growth, has much to do with the new consoles as the Wii, the pull back on the complexity of content geekish typical of the hardcore players. "

But the library is really the next games, with Game Stop, most of its revenue in 2008 infusion. Hickey said today that he hoped that the launch of Grand Theft Auto IV net for the more than 100 million U.S. dollars in a week.

"GTA IV to ship 5.8 million units during the first week, or $ 360 million in retail sales and potentially 110 million U.S. dollars for the company," said Hickey. He said that the game editor, Take-Two Interactive, monitoring is higher than expected preorders for the game on 29 April.

According to his success, GameStop managers have stated their position to ask the results of the industry has reached "a processing stage consists of many parts, all have profound effects on our business."

The company financed some say the story: for all of last year, Game Stop Sales grow by 33 percent, in line with its sales in comparable stores increased by nearly 25 percent, and benefits for the company rose by 82 percent over the previous year . "In any event barometer", a company executive said in a conference call with analysts, "[a] another year for the Game Stop."

An industry analyst, Janco Partners Mike Hickey, the growth forecasts for the company develops the more capable of figures.

"The acceleration of the application for the next-generation hardware, the PlayStation 3 should its sales in comparable stores in [that] time," Hickey said of the company and adds that not only demand, but the demand is very widespread Game Stop the growth.