Sony Ready To Fight in High End DSLRs
On Tuesday, Sony Electronics announced that the company will be officially competing in the high end digital SLR category by introducing the Alpha 900, which Sony will officially brand as the "α900".
This new camera will be Sony's first camera to feature a full-frame CMOS sensor dubbed "Exmor," a new image stabilization system for the sensor branded "SteadyShot Inside" and is the first digital camera to include two image processors. The new 24.6-megapixel camera is priced at $2999.99 (body only) and will launch with two new lenses, the wide angle SAL1635ZA and super zoom SAL70400G.
Along with dual processors, the D-SLR will use a newly designed pentaprism mirror box. Coupled with the new 35-mm full frame sensor and twin "BIONZ" image processors, Sony says users will see "a wider dynamic range for natural color reproduction and subtle tonal gradations….reduced noise and high-speed transfer of data." At its highest resolution capture, 6048-by-4032, the a900 can take 5 pictures per second.
The new "Steady Shot Inside" system will combat blur that may occur from slight shakes by adapting the company's "Steady Shot" technology to the senor. This is the first camera to feature an image stabilization feature on the camera sensor itself, which will also be outfitted with an anti-dust and moisture system. Even with the added sensor equipment, the DSLR will be lightweight, at only 1 pound and 14 ounces.
Software improvements are also included. A new "Intelligent Preview" will let users get a preview of images and adjust options such as white balance, exposure, and other features that can help fine tune the picture before taking the shot. A new autofocus system will also aid users in getting the best shot by offering a nine point auto focusing system.
Like most Sony media products, the camera will store images to Memory Sticks, but will also accept Compact Flash UDMA and Microdrive. The camera will interface to computers via a USB 2.0 port and will also have a HDMI mini port to play back photos on HDTVs.
The Sony Alpha 900 is expected to be available in November and available for pre-order on September 10.
Sony's new wide angle SAL1635ZA will feature Carl Zeiss glass, a super wide angle (16-35mm f2.8) and be priced at $1,800. The SAL70400G is a 5.7x super zoom (70-400mm f/4-5.6 G) and will be priced at $1,500. Both will be available in January 2009.
This new camera will be Sony's first camera to feature a full-frame CMOS sensor dubbed "Exmor," a new image stabilization system for the sensor branded "SteadyShot Inside" and is the first digital camera to include two image processors. The new 24.6-megapixel camera is priced at $2999.99 (body only) and will launch with two new lenses, the wide angle SAL1635ZA and super zoom SAL70400G.
Along with dual processors, the D-SLR will use a newly designed pentaprism mirror box. Coupled with the new 35-mm full frame sensor and twin "BIONZ" image processors, Sony says users will see "a wider dynamic range for natural color reproduction and subtle tonal gradations….reduced noise and high-speed transfer of data." At its highest resolution capture, 6048-by-4032, the a900 can take 5 pictures per second.
The new "Steady Shot Inside" system will combat blur that may occur from slight shakes by adapting the company's "Steady Shot" technology to the senor. This is the first camera to feature an image stabilization feature on the camera sensor itself, which will also be outfitted with an anti-dust and moisture system. Even with the added sensor equipment, the DSLR will be lightweight, at only 1 pound and 14 ounces.
Software improvements are also included. A new "Intelligent Preview" will let users get a preview of images and adjust options such as white balance, exposure, and other features that can help fine tune the picture before taking the shot. A new autofocus system will also aid users in getting the best shot by offering a nine point auto focusing system.
Like most Sony media products, the camera will store images to Memory Sticks, but will also accept Compact Flash UDMA and Microdrive. The camera will interface to computers via a USB 2.0 port and will also have a HDMI mini port to play back photos on HDTVs.
The Sony Alpha 900 is expected to be available in November and available for pre-order on September 10.
Sony's new wide angle SAL1635ZA will feature Carl Zeiss glass, a super wide angle (16-35mm f2.8) and be priced at $1,800. The SAL70400G is a 5.7x super zoom (70-400mm f/4-5.6 G) and will be priced at $1,500. Both will be available in January 2009.
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