T Mobile Deal With Yahoo
T-Mobile has signed a deal with Yahoo to provide search and ads to its mobile subscribers in the U.S.
A Yahoo OneSearch button will be placed on T-Mobile's new devices, and the two companies will share ad revenue, according to the Wall Street Journal.
The bizarre factor in this news is that Yahoo's service will at first only be available on newer T-Mobile devices, including the much-hyped G1 phone powered by Google's Android software. Even with Yahoo entering the fold, T-Mobile will continue its relationship with Google, according to the company.
Yahoo has been very aggressive in forming partnerships with mobile providers, offering favorable terms and device manufacturer partnerships. The company was named as AT&T's mobile search provider in September.
The mobile search world has been abuzz lately, with the big search players jostling for deals with the nation's leading wireless carriers. Recent reports indicate that Microsoft and Google are fiercely competing against each other for a deal with Verizon. Google, meanwhile, is the default search engine for Sprint wireless devices.
A Yahoo OneSearch button will be placed on T-Mobile's new devices, and the two companies will share ad revenue, according to the Wall Street Journal.
The bizarre factor in this news is that Yahoo's service will at first only be available on newer T-Mobile devices, including the much-hyped G1 phone powered by Google's Android software. Even with Yahoo entering the fold, T-Mobile will continue its relationship with Google, according to the company.
Yahoo has been very aggressive in forming partnerships with mobile providers, offering favorable terms and device manufacturer partnerships. The company was named as AT&T's mobile search provider in September.
The mobile search world has been abuzz lately, with the big search players jostling for deals with the nation's leading wireless carriers. Recent reports indicate that Microsoft and Google are fiercely competing against each other for a deal with Verizon. Google, meanwhile, is the default search engine for Sprint wireless devices.
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